I have done various work with Jetblack Products and when they wanted to do a rebuild of their website they contacted me for some new images of their trainers.  Images would be for use in other marketing outlets like print and social media. 

  This was really a product shoot to show off the product but your standard catalogue product image we wanted to create something that showed the the trainers in a home environment use to help relate to customers who would be buying the product. 

  So idea was to shoot three locations most commonly used on indoor trainers, the living room, home gym and the outdoor patio.  Living room was easy as many people watch TV to keep motivated watching favourite races, home gym as many athletes need to be efficient with their time between training and families.  Outdoor patio lastly was for those who simply want a cooler place so they can sweat it out and not get the house wet.  Along with this we needed to show the app in use and what information it provided whilst training.  

  A few challenges came up during the shoot.  Living room lighting the first, owner thought room had ample light but did not so my studio lights with softboxes helped provide soft even lighting.  We wanted a cycling race on the TV when shooting to make realistic, nothing could be found so I shot a Tour de France video I had at home after the shoot and composited that video into the screen of the shoot.  This allowed us to deal with the brightness of the screens as well as they were too dim in main images.  A brighter exposed image of just the screen added in made for better visuals.  Finally, keeping images looking clean with no distracting elements.  Again owner figured space looked good, which it did, but many items like couches, gym equipment, etc had to be moved way back out of way to keep images simple and clean focusing on the indoor trainers only. 

  Images delivered via the website in a private client gallery so they can download when needed for marketing needs as they came up.  Images provided in a high resolution and web sized copy to make workflow quicker and provide better quality.